Golden & Pine
Working with ethical home goods retailer Golden & Pine, I helped plan strategic events and partnerships to help drive traffic to both the brick-and-mortar and online storefronts.
A highlight of our work together was concepting and producing a sold-out event of 400 attendees hosted by Queer Eye’s Bobby Berk that earned meaningful brand awareness for the store and its new location, plus sustainable connections among more than 10 top-tier local brand and media partners.
Services:
Marketing strategy / Event production / Partnerships: Celebrity, Media, Brands, Influencers / Email marketing / Email list growth
Brand partnerships
To make an event with Bobby Berk possible, I signed on both cash and in-kind sponsors to co-host a notable evening together.
Event field guide
To help guests at the Bobby Berk event take advantage of all their perks, I developed a strategic event flow and a “map” to make navigating the event a cinch.
Ethical lifestyle makeover sweeps
Partners: Coyuchi, Maika, Mirth, Rose & Fitzgerald, Golden & Pine
Subscribers gained: 4,800
Self-care sweeps
All local partners: Ampersand, Caffetteria, WishWash, The Mixx, AesthetiCare, IN Kansas City, Golden & Pine
Subscribers gained: 1,690
Welcome email automation
To introduce new subscribers to the brand, a welcome email flow that reinforces the brand’s values.