Petit Collage
Services:
Marketing strategy / Brand partnerships / Influencer partnerships / Email marketing / Email list growth / Social media merchandising / Photoshoot art direction / Copywriting / Analytics
Managing all consumer marketing for Petit Collage, a global eco-friendly toy line, I was able to help the brand increase their email list size by 3x, their ecommerce sales by 2x and their Instagram following by 2x over three years.
I created and managed quarterly marketing calendars for the brand including campaigns, email, social, media/influencer outreach and more, and also managed seasonal lifestyle photoshoots to create content for new releases.
Kids’ room makeover sweeps
Partners: Schoolhouse, Hanna Andersson, Chasing Paper, Decorist, Babyletto, Petit Collage
Subscribers gained: 12,100
Ethical baby sweeps
Partners: Solly Baby, Tea Collection, Parasol, WeeSpring, Petit Collage
Subscribers gained: 8,800
Mamas + minis sweeps
Partners: Oeuf, Maisonette, Primary, Storq and Petit Collage
Subscribers gained: 5,800
Instagram merchandising
Brand content, user content and curated content came together for a high-engagement feed.
Influencer partnerships
Seasonal gifting campaigns earned mentions from industry influencers.
Email marketing
Weekly emails helped boost the brand’s sales by more than double over several years.
Website merchandising
Planning and copywriting for homepage banner messaging.